NSA Influence 2015

When explaining the value of what we do as speakers and trainers, we often focus too much on the what and not enough on the why. We share client lists of whom we've worked with, client testimonials, and pictures of us in front of hundreds of people. Most clients don't care. They want to know: what will my people do differently after your talk, and how will that affect my bottom line? This presentation will share best practices in explaining to corporate clients the ROI they can expect when using your services and will help attendees create their own surveying processes so that they can capture the results they achieve.

By attending this session, participants will:
1. Be able to describe metrics that corporate clients care about.
2. Create a plan of how to quantify the value they provide.
3. Learn how to set up their own surveying process.