Kelly McDonald is president of McDonald Marketing, twice named one of the top ad agencies in the U.S. by Advertising Age. She was named #1 on the list of “26 Hot Speakers” by Successful Meetings Magazine and in 2014 made the list of “The Top 10 Most Booked Corporate & Association Speakers”. She has been featured on CNBC, in Fast Company, BusinessWeek, on CNNMoney.com and on Sirius/XM Radio. She is the author of two bestselling books. Her first, How to Market to People Not Like You was #7 on the list of business book bestsellers for 2011 and her second, Crafting the Customer Experience for People Not Like You was #5 on the list for 2013. She has been a member of NSA since she started speaking in 2002.